Strong fundamentals, progressive thinking and creative vision sit at the heart of our methodology.


Up Property develops, manages and owns real estate, where we can add significant value for all stakeholders, including our partners, tenants and the communities in which we invest.

With a focus on both commercial property investment and residential development, our expertise lies in identifying, acquiring and managing real estate opportunities that offer compelling upside potential.

Every day at Up Property, we seek out the potential which is created when opportunity and vision meet. This is our founding principle and the commitment for which we are proud to be recognised.

We recognise opportunities and add value.
We have a think big, optimistic and determined attitude.
We value collaboration and believe success should be shared.
We are passionate, caring, fun and generous.
We have honour and integrity in our communication and conduct.


Every project we embark on involves community - whether it is about thoughtfully integrating with an existing one, or contributing to lay the foundations for something new.

We value the input of our audiences in our projects, as equally as we value the input we can provide them, with the ultimate aim being to create developments that enhance the quality of living in the communities in which they are built.

“We see ourselves as partners – not just developers or investors. We walk alongside our clients, and take pride in sharing in the success of every project with them.” Adam Davidson Managing Director


A primary objective of every Up project is to make things better. Better design, better construction, better amenities and open spaces – and a better environment for everyone. We show our commitment to sustainability directly through every aspect of our project lifecycle.

This starts with the sites we secure, through to the types of developments we build, the materials we source and the guidelines we provide all our partners with when engaging them to collaborate with us.


We’re passionate about property. Our expert, experienced and agile team moves at the speed of the market, responding quickly and acting decisively to ensure success for our partners.

Adam Davidson

Managing Director


With more than 18 years of property investment experience, he transitioned from his dentistry practice to follow his passion for investing full-time. As Founder and Managing Director, Adam leads the Up Property team, business operations and strategy.

He is responsible for all aspects of acquisitions, and investor and stakeholder involvement. Adam’s vision to create an integrated property development and investment business renowned for quality landmark projects has been a success for 15 years.

Phillip Briggs

Chief Financial Officer

Dedicated to helping businesses achieve growth, Phillip is a qualified CPA and management professional with over 40 years of experience in manufacturing, importing and wholesaling, banking and consumer finance, funds management and property development.

His previous roles included Manager of Finance across Australia and New Zealand General Electric Corporation of America (GE) and CFO of both Orchard Funds Management and Deal Corporation.

Jonathan Yap

Investment & Development Manager


Jonathan’s role at Up Property spans property acquisition, due diligence, town planning, risk assessment, project feasibilities and sales.

Previously Development Manager for the Acquisitions Division of Places Victoria, Jonathan’s experience is in business and property development, his relationship building skills, and his passion for design has been an invaluable part of establishing our company’s brand and reputation.

Meg Bird

Group Marketing Manager


Meg brings 20 years experience of marketing, communications and design experience across the public, not-for-profit and the corporate sectors – locally and internationally.

She is passionate about the development and construction industry and has spent the majority of her career in management within the Greenfields and Knockdown Rebuild market. Meg is responsible for managing the portfolio of brands, marketing strategies, including customer journey planning, public relations, digital, media, advertising, creative design and collateral.

Ryan O'Grady

Group Investment & Asset Manager


Ryan is responsible for the operational functions of Up Property’s portfolio. Over 7+ years he has amassed broad knowledge across Sales, Leasing, Property & Asset Management & Development, in commercial, industrial, retail and residential real estate.

He has held prior roles as Sales & Leasing Manager at Pellicano Group, and as a Commercial Sales & Leasing Agent at Knight Frank.

Frank Caron

Facilities Manager


With 20 years of experience in the manufacturing industry, Frank is currently the lead on our large commercial projects. He oversees these projects’ day-to-day management onsite, working closely with our project teams, tradespeople and prospective tenants to maintain current infrastructure and maximise efficiency.

Frank also has extensive personal property development experience including new residential builds, residential extensions and subdivisions.

Dora Karageorgiou

Financial Controller

Dora holds a Bachelor of Business (Accounting) and has been a fully accredited CPA Australia accountant for over a decade.

At Up Property her responsibilities include developing accounting systems for new entities, ensuring tax compliance, improving our capturing methods and use of data, and preparing financials for external accounts.

Priscilla Zahra

Office Manager


Priscilla joined Up Property with a background in business management and marketing, 
and 16 years of experience in operations management. Her key responsibilities are to lead compliance and HR, and to provide managerial support in the day-to-day running of the business.

Priscilla also develops and implements new business strategies, compliance processes and training programs, all of which are vital to our ongoing success.

Thomas Bird

Architectural Designer


Thomas is an award-winning architectural design professional with 10 years of design and construction experience in residential development.

Thomas’ role at Up Property involves feasibility studies, due diligence, design, town planning, consultant management and product development. He studied at RMIT and began his career at his family’s building business, before becoming a senior designer at Bayland Property Group.


Our growing team is at the heart of everything we do and we are always looking for people who share our vision and values.

There are currently no career openings, however if you are interested in working with us please send an introduction and your CV to [email protected]. If an opportunity arises that we feel may be suited to you, we will get in touch.